{"id":676,"date":"2010-12-20T13:33:31","date_gmt":"2010-12-20T13:33:31","guid":{"rendered":"http:\/\/fulgerica.com\/en\/?p=676"},"modified":"2010-12-20T13:33:31","modified_gmt":"2010-12-20T13:33:31","slug":"heineken-%e2%80%93-the-entrance","status":"publish","type":"post","link":"http:\/\/fulgerica.com\/en\/2010\/12\/20\/heineken-%e2%80%93-the-entrance\/","title":{"rendered":"Heineken \u2013 The Entrance"},"content":{"rendered":"\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Ffulgerica.com%2Fen%2F2010%2F12%2F20%2Fheineken-%25e2%2580%2593-the-entrance%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n<div style=\"float: right; margin-left: 10px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"fulgerica\" data-count=\"vertical\" data-url=\"http:\/\/fulgerica.com\/en\/2010\/12\/20\/heineken-%e2%80%93-the-entrance\/\">Tweet<\/a><\/div>\n<p>It\u2019s the season to celebrate, so dust off your tuxedo and get  ready to make your entrance in style. Heineken\u2019s new film serves up  some inspiration.<\/p>\n<p>The Entrance, a 90-second cinematic masterpiece, kicks off  Heineken\u2019s latest global brand campaign. The film\u2019s hero demonstrates  the ultimate party entrance by charming his way past a gun-wielding  oilman, a Russian canary, and a kung fu assassin, before getting his  flute out on stage with the smoking-hot lead singer of the Asteroids  Galaxy Tour; the Danish band\u2019s latest single, The Golden Age, provides  the sizzling backing track to the film.<\/p>\n<p>The film was rehearsed and shot over a week in a palace near Barcelona,  with more than 100 actors playing a part in the blockbuster. The  Entrance execution includes 12 additional online teasers that reveal the  secret back-stories of key characters in the film. They include <a href=\"http:\/\/www.youtube.com\/watch?v=UAbioAeVFb4\">Kung Fu Comeback<\/a>, <a href=\"http:\/\/www.youtube.com\/watch?v=GdKaQInOGK8\">Heineken Duet<\/a> and the classic, <a href=\"http:\/\/www.youtube.com\/watch?v=55x37206dYk\">Big in Wonderland <\/a>, featuring a couple of basketball players who take their training to the next level.<\/p>\n<p>Heineken\u2019s new campaign will see the release of similarly intriguing  films over the next few months. In the meantime, if you\u2019re after some  tips on how to nail your next entrance, watch the film and explore the  hidden stories of its characters at Facebook.com\/Heineken.<\/p>\n<p>*No canaries were harmed during the making of the film.<\/p>\n<p><!--more--><\/p>\n<p><script type=\"text\/javascript\" src=\"http:\/\/video.unrulymedia.com\/wildfire_22107419.js\"><\/script><\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Ffulgerica.com%2Fen%2F2010%2F12%2F20%2Fheineken-%25e2%2580%2593-the-entrance%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Tweet It\u2019s the season to celebrate, so dust off your tuxedo and get ready to make your entrance in style. Heineken\u2019s new film serves up some inspiration. The Entrance, a 90-second cinematic masterpiece, kicks off Heineken\u2019s latest global brand campaign. The film\u2019s hero demonstrates the ultimate party entrance by charming his way past a gun-wielding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[163,17],"_links":{"self":[{"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/posts\/676"}],"collection":[{"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":1,"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/posts\/676\/revisions"}],"predecessor-version":[{"id":677,"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/posts\/676\/revisions\/677"}],"wp:attachment":[{"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/media?parent=676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/categories?post=676"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fulgerica.com\/en\/wp-json\/wp\/v2\/tags?post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}