Mac’s is a convenience store chain here in the province of Ontario, Canada. They are actually selling Frosters (ie big Slushies like at 7/11) in three crazy named sizes: WTF, OMGWTF, AUNTSMGWTF. I think it is an awesome add campaign, but it’s really pushed some buttons with parents etc… Mind you viral marketing can be nasty on the turnaround.To be honest I’m pretty sure the names of the sizes have been changed now.
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This post was written by bullets on July 16, 2007
