Mac’s is a convenience store chain here in the province of Ontario, Canada. They are actually selling Frosters (ie big Slushies like at 7/11) in three crazy named sizes: WTF, OMGWTF, AUNTSMGWTF. I think it is an awesome add campaign, but it’s really pushed some buttons with parents etc… Mind you viral marketing can be nasty on the turnaround.To be honest I’m pretty sure the names of the sizes have been changed now.
More viral videos have been released by Mac’s Convenience Stores for their slush based summer drink called “WTFâ€. A single webpage has also been created to house the videos. The Advertising Agency, Bos, has not only produced a series of clips which will be released in bursts, but they have taken full advantage of YouTube’s sophisticated video player to present the work. Click here to visit the site.
This post was written by bullets on July 16, 2007
