Unlock the 007 in you

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. 
However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

In cinstea lansarii noului film din seria James Bond (Skyfall), Coca Cola a colaborat cu producatorii filmului si impreuna au pus la cale un challenge. Un automat Coke Zero a fost instalat intr-o statie de tren foarte aglomerata. Dupa ce consumatorii cumparau o Cola li se oferea si posibilitatea de castiga bilete la Skyfall. Insa  doar dupa ce depuneau un pic de efort in stilul James Bond. 🙂