To introduce a new line of hair products Apotek decided to give the subway commuters in Stockholm a mind-blowing special effect. On the platform, digital screens were equipped with ultra sonic sensors monitoring the train’s arrival.
O idee simpla si originala (zic eu): in statia de metrou se afiseaza un panou publicitar dotat cu un senzor. In momentul in care o garnitura de metrou ajunge in statie se intampla urmatorul lucru:
Apotek Hjärtat – Blowing in The Wind from Ourwork on Vimeo.
Tags: amazing, interesant, metrou, reclama
05 Mar 14
9:10 pm
chiar e reusita!
05 Mar 14
9:59 pm
Fabuloasa demonstratia. Ar putea (si probabil asa se va si intampla) intra in orice manual de marketing al lumii care chiar conteaza.
06 Mar 14
10:45 am
Foarte inventivi oamenii, idei simple aplicate genial.
06 Mar 14
9:20 pm
Idee simpla si super eficienta.