Apotek Hjärtat – Blowing in The Wind

Blowing in The Wind

To introduce a new line of hair products Apotek decided to give the subway commuters in Stockholm a mind-blowing special effect. On the platform, digital screens were equipped with ultra sonic sensors monitoring the train’s arrival.

O idee simpla si originala (zic eu): in statia de metrou se afiseaza un panou publicitar dotat cu un senzor. In momentul in care o garnitura de metrou ajunge in statie se intampla urmatorul lucru:

Apotek Hjärtat – Blowing in The Wind from Ourwork on Vimeo.

bullets

4 Comments

  1. Fabuloasa demonstratia. Ar putea (si probabil asa se va si intampla) intra in orice manual de marketing al lumii care chiar conteaza.

Comenteaza: