To introduce a new line of hair products Apotek decided to give the subway commuters in Stockholm a mind-blowing special effect. On the platform, digital screens were equipped with ultra sonic sensors monitoring the train’s arrival.
O idee simpla si originala (zic eu): in statia de metrou se afiseaza un panou publicitar dotat cu un senzor. In momentul in care o garnitura de metrou ajunge in statie se intampla urmatorul lucru:
Apotek Hjärtat – Blowing in The Wind from Ourwork on Vimeo.
chiar e reusita!
Fabuloasa demonstratia. Ar putea (si probabil asa se va si intampla) intra in orice manual de marketing al lumii care chiar conteaza.
Foarte inventivi oamenii, idei simple aplicate genial.
Idee simpla si super eficienta.