PSA: Drunk Valet

Bar Aurora & Boteco Ferraz present ‘Drunk Valet’. To increase awareness about drunk driving, we did an experiment. We put a different valet to park the customers’ cars: a drunk one. So, as people refused to give up their keys, we delivered our message in the parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU.

Scop campanie: Reducerea numarului de persoane care conduc masina dupa ce au consumat bauturi alcoolice.
Mesaj campanie: Nu lasa un sofer beat sa iti conduca masina. Nici macar daca tu esti acel sofer.


[via liviumarica.ro]

bullets

4 Comments

  1. tare, interesanta ideea. ar trebui mai multi oameni sa vada asta.

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