As one of FIFA Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for futbol in a new brand campaign. This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S. In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of Futbol for the month. Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan.
Adriana Lima iubeste fotbalul si incearca sa convinga pe toti cei din jur ca e un sport de luat in seama. Totul prin intermediul unui set de reclame pentru Kia, destul de amuzante (si sexi) as adauga:
