We believe that smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light.

O campanie gandita si pusa in practica de echipa de marketing ce se ocupa de promovarea masinii Smart. De aceasta data nu fac reclama la vreun nou model de Smart, ci pur si simplu se adreseaza pietonilor, incercand sa-i faca mai constienti de pericolele din trafic si insemnatatea culorii rosii a semaforului.

» Read the rest of the entry..

The song was written by owners of Because of Camilito Aaron Dickson and Lairs Johnston and produced and mixed by Stephen Folden.
Because of Camilito is an insurance company (home, auto, commercial) that gives 100% of its profits to charity. So now, that bill you have to pay can not only protect your family, but also help fight poverty in the name of Jesus.
Visit http://www.becauseofcamilito.com to learn more and get a quote!

Fara sa exagerez pot spune ca ceea ce veti vedea mai jos este cea mai frumoasa si emotionanta campanie de acest gen pe care am vazut-o in ultima vreme.

» Read the rest of the entry..

DOE Road Safety “Classroom”
DOE Road Safety Anti Speeding 2014

Foarte ciudata si …taioasa.

» Read the rest of the entry..

Advertising Agency: Ogilvy, Beijing, China
Published: April 2014

Una din cele mai cool metode de a reaminti soferilor/soferitelor un lucru esential: nu folositi telefonul in timp ce conduceti.

Update: Si inca o chestie pe care as adauga-o aici, daca-i respecti pe cei din jurul tau, la cinema e bine sa-ti dai telefonul pe silent chiar inainte de inceperea filmului. Sau il poti chiar inchide, de ce sa fii deranjat?

» Read the rest of the entry..

Children See, Children Do
NAPCANs Children See Children Do video. Make your influence positive.

Chiar astazi vorbeam cu niste prieteni la o cafea si ne delectam cu un subiect despre diferenta dintre nemti, ca societate, si romani. Daca de mic tu nu esti invatat de catre parintii tai sa respecti pe cei din jur, sa nu arunci gunoaie pe jos, sa nu minti, sa nu faci una sau alta, atunci cu siguranta toate acestea se vor reflecta asupra ta cand vei fi deja matur. Stiti cum se zice, totul tine de educatia primita in cei sapte ani de acasa, insa daca aceasta lipseste atunci e de rau pentru ca daca gandim la scara larga, valoarea unei societati este data de calitatea oamenilor ce o formeaza. Corect?

Mi s-a parut oarecum relevanta si campania de mai jos:

» Read the rest of the entry..

What if you were invited to your own funeral?

Begrafenis

http://hijistesnelgegaan.be
Virtually no one feels it is dangerous to drive a few km/h faster than the maximum speed limit. However, even this “slight” speeding kills and injures hundreds of people every year. And we tend to ignore the many lives of people close to us that are devastated as well.
To slow down their loved ones before it is too late, people in this film set up an unusual wake-up call. They invited their speeding friend or family member to their own funeral. The emotional reality check was caught on (hidden) camera.

Mai jos aveti o campanie de constientizare a pericolului la care sunt supusi cei care conduc cu viteza. Materialul este in franceza/olandeza asa ca va voi traduce un pic: cativa oameni, maniaci ai vitezei, au fost invitati la o inmormantare (nu stiau ca era vorba chiar de a lor). Prietenii si familia erau si ei prezenti, mai departe va las pe voi sa vedeti ce s-a intamplat, imaginile sunt extrem de graitoare.

» Read the rest of the entry..

Set Yourself Free
Written & Directed by Henry Inglis and Aaron McCann.
Produced by Lauren Elliott.
© Perfectly Adequate 2014.

Un sfat prietenesc pentru toti chiulangii, daca nu va tineti de treaba iata ce (vi) se poate intampla:

» Read the rest of the entry..

Written by Megan Sass @Megan_Sass
Directed by Ryan Gielen
Edited by Katy Wright-Mead @katywm

Featuring: Adriana DeGirolami, Nihara Nichelle, Megan Sass, Anna Suzuki, Camille Theobald, Amanda Van-Nostrand

Poate ca nu stiati, se zice ca sfarcurile sunt ochii sanilor. 😀
O campanie sociala ce ne prezinta  un strigat disperat al femeilor din lumea intreaga…..

» Read the rest of the entry..

Filmed in a North London pub, THINK!’s #publooshocker launched on 6th June 2013 and seeks to dissuade drivers from drinking and driving.
Follow us on Twitter @THINKgovuk and join the conversation using #Publooshocker

O campanie destul de agresiva, as zice eu, desfasurata pe teritoriul Angliei, “actiunea” se intampla in toaleta unui bar londonez. Realizatorii acesteia au riscat destul de mult, victimele puteau foarte usor muri de inima.

» Read the rest of the entry..

All eyes on the S4
http://www.all-eyes-on-s4.ch – Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It’s inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.

Cred ca-i cea mai tare campanie outdoor vazuta pana acum, o abordare extrem de originala. Priviti si va minunati cat de “usor” se poate castiga un Samsung Galaxy S4 cu un minim efort:
» Read the rest of the entry..